Ease AIROI calculator
What is this worth, roughly?
Most agency ROI calculators are designed to produce a large number. This one is designed to produce a defensible one: every assumption is visible and adjustable, the automation rate is capped well below 100%, and the arithmetic is printed underneath. Move the sliders and argue with it.
Your numbers
Wage plus employer costs — roughly 1.25× the hourly rate.
Estimated annual value
$18,778
per year, both components combined
- Time returned to the team317 hours a year at $32
- $10,138
- Revenue from enquiries you'd otherwise lose29 recovered enquiries at a 25% close rate
- $8,640
- Typical project of this kind$7,000 after a 50% DMAP grant, if eligible
- $14,000
- Payback4.5 months with grant funding
- 8.9 months
How this is calculated, so you can argue with it
It assumes only 55% of that repetitive time is genuinely automatable — the rest needs judgement — and that after-hours capture converts 30% of currently-missed enquiries, not all of them. It counts 48 working weeks, not 52. These are deliberately cautious figures. It is an estimate from your inputs, not a forecast, and it is not a promise of any result.